How much more would your reps sell if they didn't have to worry about admin?
Anyone in sales knows how hard it can be to manage deals, stay on top of the CRM and still make time to prospect for new business and generate leads. The busier we get, the harder it is to keep on top of everything, and the first thing to be neglected is updating the CRM. Imagine a system so tuned in to you and your business that it takes notes in all your meetings, reads all your emails and simply takes care of the CRM for you.
Well, no need to imagine anymore. Centaur CRM does all this and more.
// live the same day · no implementation cost · bring your own AI
No overpriced AI. No restrictions.
Zero markup on AI usage. Centaur CRM is built around AI, but unlike other CRM tools that charge a premium for AI features, add huge markups or restrict usage with AI credit allowances, we wanted Centaur to be more affordable and more transparent. You connect your own AI provider — the tokens are billed to you, by them, at their rate. Centaur doesn't touch it, doesn't resell it and doesn't hide a margin inside a tier.
Thirty years selling. One recurring frustration.
Centaur was founded and built by a sales professional with 30 years of selling experience — not by a software developer.
Imagine if you had the opportunity to build a CRM that did exactly what you wanted to make your job easier: something that helps you manage deals from the first inquiry right through to closing, where all you have to do is show up to the meetings and the CRM does the rest, automatically.
Imagine if your CRM were completely up to date, all the time, so that when you have your pipeline review with your manager, every deal is exactly where it needs to be: close date, pipeline stage, deal value, qualification and forecast status. Imagine walking into that meeting confident of the number you're carrying.
Well, this is what I imagined… and now it's a reality!
For too long, I was torn between spending more time selling and making time to update the CRM. The busier we get as sales professionals, the less time we have for admin, writing follow-up emails or even trying to generate new leads. There are only so many hours in the day, and I wanted to spend as many of them as I could talking to customers and moving deals forward, not wasting time on admin!
If this sounds familiar, I built Centaur for you!
You see, I know CRM tools. I've implemented a couple in my years as a sales guy, and let me tell you, I had a huge list of things I wanted to be able to do to make my team's lives easier, but there were always too many blockers. Either the solution couldn't do it, or we'd have to buy another tool and integrate it, or it would cost a fortune to bring in a consultant to build it. So I decided enough was enough and built my own.
The problem was, it turned out better than I ever expected. It was too good to keep to myself, so now I'm offering it to you.
If you could give every rep an assistant for the price of a cup of coffee every day — one that never logs off at five, never calls in sick, never takes a vacation — would you?
Every other CRM added AI. Centaur is made of it.
AI is truly amazing when it's done right. Every business in the world is looking at its processes to see where AI can make it more efficient and reduce costs. We believe AI will never replace people. While we think we've created some pretty charismatic AI agents, they'll never have the empathy and emotion of a real person, which matter so much when building relationships with real customers.
What sets Centaur apart from the big names in CRM is that it was born in the age of AI and built around it, instead of having AI bolted onto a legacy product built years ago.
For AI to truly succeed at the task it's given, context is everything, and this is what we believe Centaur does exceptionally well. You train Centaur just like you would any new sales rep: tell it about your business, your products and your USPs, then tell it about your competitors, your sales process and the methodology you use to qualify opportunities, and it has everything it needs to do the job. When we say it just works, we really mean it… and the only way to understand is to try it for yourself.
AI bolted on
- An extra you pay for, on a separate line of the invoice
- It suggests some text, but a person still has to do the work
- Rationed with AI credits, so the more you use it, the more you pay
- Surface-level: a few writing tips and a basic forecast
- Added to a system that was designed years before AI existed
AI in the fabric
- Built in, with no AI credits to count and no add-on to buy
- Agents that read your emails and act on them: they reply, qualify, book meetings and update the CRM
- You pay your AI provider directly, at their rate, with no AI upsell from us
- It goes deep: deal risk, next best action and records that keep themselves up to date
- Built around the agents from the very start, not the other way around
Six AI agents doing the work your reps would otherwise do by hand.
More conversations, without hiring more people. The agents take care of the outreach, the CRM updates and the meeting prep, so the team you already have can handle the pipeline you'd otherwise have to hire for.
Answers the inquiry, books the meeting and opens the deal.
When an email comes in, the agent replies in your rep's voice and qualifies the prospect against your sales methodology as the conversation goes. It offers real free times from the rep's calendar, and once a time is confirmed, it sends the invite and creates the account, contact and opportunity, with everything it learned carried onto the new deal. You decide whether it drafts replies for you to check or runs on its own.
"Thursday at 10 works — I've sent the invite. Ahead of the call, roughly how many seats would you be looking at?"
No more deals going dark on you.
Once a deal is open, your rep owns the conversation, but Centaur keeps reading the emails and the notes your reps log after each call. If a budget is mentioned, a new stakeholder appears, the timeline slips or a competitor's name comes up, it updates the record, keeps a running summary of the deal and flags the risk with the exact quote. It never sends anything itself.
So the answer the buyer gave you last Tuesday is on the opportunity, not lost in someone's inbox.
Walk into every call fully prepared.
Every morning, for each call on the calendar, the agent pulls together the deal's history: how long it's been open, its stage, recent activity and any competitors or risks already flagged. It also researches the company on the web. The brief lands as a note on the deal, on the rep's Today page and in their Slack messages.
Ten minutes before the call, your rep knows the deal inside out, plus something about the company that was never in the CRM.
And three more, working right alongside your reps.
The Scribe listens to your recorded Teams calls, writes up what was discussed, what was agreed and the next steps, and updates the deal for you.
The Copywriter writes a personal version of every email in your outreach sequences, using each person's role, company and industry. A rep approves every one before it goes.
The Co-pilot answers questions about your pipeline in plain English, logs calls and tasks, and updates deals, but only after you click Apply.
How a cold email becomes a deal you can forecast.
An inquiry arrives
It could be a reply to a campaign, a message from your website or an introduction someone forwarded. Centaur picks it up in your shared mailbox.
The outreach agent gets to work
It replies in the rep's voice, handles objections using your battle cards and qualifies the prospect against your methodology as the conversation goes.
A meeting is booked
It offers real free times from the rep's calendar, confirms one and sends a proper invite, with a Teams link if that's how you meet.
The deal is created
The account, contact and opportunity are created, with everything the agent learned already on the record and the meeting on the rep's task list.
The opportunity agent takes over
Every reply after that is read for budget, stakeholders, timeline and competitors, and added to the deal. It never overwrites a figure someone typed in.
The forecast stays honest
The deal's rating and forecast category update based on what's really happening, and a completed demo can move the deal to the next stage using your own workflow rules.
This is the real app.
Every screen below is a genuine screenshot, not a design mockup. We used a demo workspace filled with made-up companies and people, so nobody's real data (including ours!) shows up here.
And underneath the agents, a complete CRM.
Pipeline, forecasting, workflow automation, reporting, campaigns and permissions. Everything you'd expect from a proper CRM, and the agents keep all of it up to date for you.
Product overviewPDF · 2 pagesA pipeline you can trust at a glance
Because the agents keep it up to date, the board shows where your deals really are, not where someone last remembered to drag them.
Workflow automation for the routine stuff
Pick a trigger, add some conditions and choose what happens, with waits and multi-step sequences if you need them. When an activity is completed, tell the owner. When a deal stalls, give someone a nudge. New rules start switched off, so you can test them on your real data before turning them on.
Teams calls turned into notes, automatically
Connect Microsoft Teams, and every call transcript becomes a summary on the deal: what was discussed, what was agreed and the next steps. Any blank fields on the record get filled in from what was said, too.
Reports that read like a briefing
A Today page that tells each rep what needs them first, a plain-English pipeline summary for you, your team or the whole company, and dashboards you can build from any of your data: funnels, leaderboards, revenue trends and deal mix, all with the same clean look.
Everything else you'd want from a CRM, without the busywork.
Pipeline & forecasting
Set up your own stages and sales methodology. Price products per user, per site or as a one-off item, sell in more than one currency at your own exchange rates, and let forecast automation keep each deal's rating and category up to date.
Campaigns & landing pages
Build emails with a drag-and-drop editor, send them from your own mailbox, publish landing pages, run A/B tests and see which campaigns turned into won revenue.
Prospecting & lead routing
Search your connected data provider, such as Apollo, for people who match your ideal customer and add them in one click. Then hand out leads to reps in rotation or by your own rules before any agent gets involved, with a holding queue for your sales director when a lead needs a human decision.
Roles & permissions
Detailed permissions, your own roles, easy record reassignment, a 30-day recycle bin for anything deleted and a full audit trail that shows who (or which agent) changed what.
Built-in training
Self-paced learning guides inside the platform, so new reps can get up to speed without pulling anyone else away from selling.
Slack & Teams
Approve a draft, respond to an escalation or add a lead straight from a direct message. A daily digest and a home tab keep each rep in the loop, in the tools they already use.
Take it with you.
Want to read up later, or show your team? Here's everything in three short guides. No forms, no sign-up, just download and go.
Centaur CRM at a glance
What Centaur is, how the agents give your reps their day back, and everything else a sales team needs, on two pages.
DownloadPDF · 2 pagesThe team that never clocks off
Each AI agent, what it does, when it works and what it will never do, plus how you stay in charge.
DownloadPDF · 2 pagesFive good CRMs, one built around AI
An honest look at Centaur next to Salesforce, HubSpot, monday CRM, Dynamics 365 and Pipedrive, including who each one suits best.
DownloadPDF · 3 pagesUp and running the same day. No consultants needed.
As soon as you sign up, you're in, and a guided setup walks you through everything. Give it your website, and the AI drafts a brief about your business for you to check. Upload the spreadsheets you already have, and Centaur matches the columns for you. Your IT admin gets the email setup steps in one click.
- Send your IT admin the Microsoft 365 steps and invite your reps from a list
- Enter your website, and the AI drafts your product, market and positioning for you to correct
- Import your spreadsheets as they are, with custom fields for any columns that don't fit
- Choose whether the agents draft replies for you to check or run on their own
- Sit back and watch the first inquiries come in!
Get in early and keep your discount for life.
We're inviting a limited number of sales teams to help shape Centaur with us. As a thank-you, beta customers lock in a lifetime discount for as long as they're with us.
- The full platform: all six agents, workflow automation, reporting and integrations
- Set up the same day, with no implementation fee
- Bring your own AI, paid at cost with zero markup
- A lifetime discount that never expires
- A direct line to the people building it
Want in?
Tell us about your company and the size of your sales team. We'll reply with the beta agreement and everything you need to get started.
Request beta accessOr email info@centaurcrm.com
Give your sales team their time back.
Book a 30-minute call, and we'll look at your incoming emails together and show you what the agents would have handled for you last week.
Tell us about your team.
Book a demo, ask about the beta, or just ask us a question. A real person reads every message and replies within one working day.
- A 30-minute call, on your own pipeline
- No sales pressure and no obligation
- Your details are only used to reply to you